World Asthma Day 2024
Create a campaign for the general public, pharmacists, and doctors to encourage asthma screening. This campaign was to be coupled with the World Asthma Day (May 2024).
Production
Video
Creation of a motion design video intended for various social media platforms (Facebook, LinkedIn, Instagram) + advertising.
Poster
Poster for hospitals to invite patients to a screening test.
Flyer
Flyer for pharmacists and doctors.
The Results
Views
> 1M views on social media
Social Media
Shared widely across social media and digital platforms
Health Impact
Prompted thousands to consider early asthma screening
Engagement
Generated strong reactions from both the public and healthcare professionals